Personal Marketing for Contractors: Two Better Approaches

The biggest obstacle to promoting construction services to new customers is often your own resistance to the idea of selling. Yes, S-E-L-L is a four-letter word. But it’s not something you should be ashamed of. Few people want to grow up and be salespeople. The images of the used-car salesman or the retailing unloading inventory on customers are negative ones. Those are cases where salespeople have their best interests at heart, not yours. Continue reading “Personal Marketing for Contractors: Two Better Approaches”