Curriculum Vitae

Roderick (Rick) P. Crandall


1974: MA, Ph.D., Psychology, University of Michigan, Ann Arbor

1971: B.S., University of California, Davis (Psychology)


  • 1980-present
    • Business owner, editor, and author in the San Francisco Bay Area.1984-present
    • Presented over 1,000 non-credit seminars on business topics at Bay Area colleges and businesses.
  • 1980-1986
    • Part-time teaching at Bay Area colleges.
  • 1977-1980
    • Associate Professor, Institute of Behavioral Research and Graduate Faculty in Psychology, Texas Christian University, Fort Worth, Texas.
  • 1974-1977
    • Assistant Professor, Leisure Behavior Research Laboratory, University of Illinois at Urbana-Champaign.
  • 1971-1974
    • Teaching and research positions at the University of Michigan in survey research methodology and psychology.


  • 1985-present
    • Founder and Editor, Journal of Social Behavior and Personality
  • 1982-present
    • Founder and Chair, nonprofit Community Entrepreneurs Organization.
  • 1974-1980
    • Reviewer or editor for several journals and NSF
  • 1982-1996
    • Inc. magazine award for marketing creativity; SBA award as advocate for small businesses (Northern California).


I am very strong as an editor and like editing more than writing. As a true generalist, I found academics too constraining, but have kept my academic contacts. I have also gotten top testimonials from nationally known people for every book I have worked on. Our academic journal is one of the most general and readable in the world. I read about 200 papers a year for it. I teach courses on writing and emphasize readablilty. While most of my current work is popular writing in the business area, I have also recently edited best selling books on the Holocaust and the stock market. I have also been the managing editor for books on Family, Procrastination, Post-Disaster Interventions and Anxiety.


Crandall, R., & Perrewé, P.L. (1995). Occupational stress: A handbook. Washington, DC: Taylor & Francis.

Crandall, R. (Ed.) (1996). Handbook of gender research [Special issue]. Journal of Social Behavior and Personality, 11 (5).

Crandall, R. (Ed.) (1996). Marketing magic: Proven pathways to success.

Crandall, R. (Ed.) (1997). Thriving on change in organizations.

Crandall, R. (Ed.) (1997). 10 secrets of marketing success: How to jump start your marketing.

Crandall, R. (1998). 1001 ways to market your services: Even if you hate to sell. Chicago: Contemporary/NTC.

Crandall, R. (Ed.) (1998). Break-out creativity: Bringing creativity to the workplace.

Crandall, R. (Ed.) (1998). Marketing for people not in marketing.

Crandall, R. (Ed.) (1998). Celebrate selling the consultative-relationship way.

Crandall, R. (Ed.) (1999). Celebrate marketing.

Crandall, R. (Ed.) (1999). Celebrate customer service.

Crandall, R. (2003). Marketing your services: For people who hate to sell (2nd ed.). Chicago: Contemporary/NTC.

Hojat, M., & Crandall, R. (Eds.). (1987). Loneliness: Theory, research, and applications [Special issue]. Journal of Social Behavior and Personality, 2(2, part 2).

Jones, A., & Crandall, R. (Eds.). (1991). Handbook of self-actualization [Special issue]. Journal of Social Behavior and Personality, 6(5).

OLDER PUBLICATIONS (there are about 15 other publications not listed here)


Crandall, R. (1977). How qualified are editors? American Psychologist, 32, 578-579.

Crandall, R. (1978). Interrater agreement on manuscripts is not so bad! American Psychologist, 33, 623-624.

Crandall, R. (1978). The relationship between quantity and quality of publications. Personality and Social Psychology Bulletin, 4, 379-380.

Crandall, R. (1986, October). Peer review: Improving editorial procedures. BioScience, 36(9), 607-609.

Crandall, R., & Diener, E. (1978). Determining authorships of scientific papers. Drug Intelligence and Clinical Pharmacy, 12, 375.

Diener, E., & Crandall, R. (1978). Ethics in social and behavioral research. Chicago: University of Chicago Press.

Neuliep, J.W., & Crandall, R. (1993). Everyone was wrong: There are lots of replications out there. In J.W. Neuliep (Ed.), Replication research in the social sciences [Special issue]. Journal of Social Behavior and Personality, 8(6), 1-8.

Neuliep, J.W., & Crandall, R. (1993). Reviewer bias against replication research. In J.W. Neuliep (Ed.), Replication research in the social sciences [Special issue]. Journal of Social Behavior and Personality, 8(6), 21-29.


Crandall, R. (1973). The measurement of self-esteem and related constructs. In J. Robinson & P. Shaver (Eds.), Measures of social psychological attitudes (rev. ed., pp. 45-167). Ann Arbor, MI: Institute for Social Research.

Crandall, R. (1976). Validation of self-report measure using ratings by others. Sociological Methods and Research, 4, 380-400.

Crandall, R. (1976). On the use of stepwise regression and other statistics to estimate the relative importance of variables. Journal of Leisure Research, 8, 53-58.

Crandall, R. (1978). Review of two self-esteem scales for the Mental Measurements Yearbook (pp. 1014-1015, 1955), O. Buros (Ed.). Highland Park, CA: Gryphon Press.

Nisbett, R.E., Borgida, E., Crandall, R., & Reed, R. (1976). Popular induction: Information is not necessarily informative. In J.S. Carroll & J.W. Payne (Eds.), Cognition and Social Behavior (pp. 113-133). Hillsdale, NJ: Lawrence Erlbaum.


Crandall, R. (1979). Social interaction, affect, and leisure. Journal of Leisure Research, 11, 165-181.

Crandall, R., & Allen, R.D. (1982). The organizational context of helping relationships. In T.A. Wills (Ed.), Basic processes in helping relationships (pp. 431-452). New York: Academic Press.

Diener, E., & Crandall, R. (1979). An evaluation of the Jamaican anti-crime program. Journal of Applied Social Psychology, 9, 135-146.

Ibrahim, H., & Crandall, R. (1979). Leisure: A psychological approach. Los Alamitos, CA: Hwong Publishing.

Jones, A., & Crandall, R. (1986). Validation of a short index of self-actualization. Personality and Social Psychology Bulletin, 12, 63-73.

London, M., Crandall, R., & Seals, G.W. (1977). The contribution of job and leisure satisfaction to quality of life. Journal of Applied Psychology, 62, 328-334.

Sells, S.B., Crandall, R., Roff, M., Strauss, J.S., & Pollin, W. (Eds.). (1980). Human functioning in longitudinal perspective. Baltimore: Williams & Wilkins.

Simpson, D.D., Crandall, R., Savage, L.J., & Pavia-Krueger, E. (1980). Leisure of opioid addicts at posttreatment follow-up. Journal of Counseling Psychology, 27.

Young, R.A., & Crandall, R. (1979). Public input into the wilderness decision-making process. Journal of Forestry, 77, 768-770, 776.


Crandall, R. (1972). Effects of preinformation and assumptions concerning future relationships in interracial person perception. Journal of Personality and Social Psychology, 23, 14-20.

Crandall, R. (1978). The assimilation of newcomers into groups. Small Group Behavior, 9, 331-336.

Miller, C., &Crandall, R. (1980). Experimental research on the social psychology of bargaining and coalition formation. In P. Paulus (Ed.), Psychology of group influence. Hillsdale, NJ: Lawrence Erlbaum.

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