10 Small Marketing Ideas

     When you get in a rut or you can’t face major marketing activities, you can try quick little things that could bring you new clients, give you new ideas, or help your existing clients. Here are ten small things you can do to build momentum for more serious marketing.

     When you get in a rut or you can’t face major marketing activities, you can try quick little things that could bring you new clients, give you new ideas, or help your existing clients. Here are ten small things you can do to build momentum for more serious marketing.

1. Ask your favorite clients who their other favorite service providers are. Then call them and arrange a meeting. Since you have the client in common, it will help get acquainted and can lead to other cross referrals.
2. Call a past client. You really have nothing to lose and everything to gain.
3. Put some of your marketing material on a CD that people can view on their computers. Include your website.
4. Visit the nearest college. Go to the department most relevant to your consulting and chat with whomever is available. Ask about possible interns, what research is being done, guest lecturing, cosponsoring a seminar, and other activities. Check out their library resources.
5. Put something attention-getting in your office. Have a competition for staff to bring in the most unusual item that visitors will get a chuckle out of.
6. Create a separate website for one subgroup of your clients (a niche). Register a good URL for about $10 a year and site it with your main site at no cost.
7. Write a “Letterman” top 10 list of humorous things about the main industry you serve.
8. Create a one-page handout with ten serious tips based on your expertise. This can be used as a handout at talks, for publicity, and as an article on your website like this one.
9. Figure out three topics for small seminars you could give in your or a colleague’s office (or cosponsored with the college or the people in tip #1).
10. List ten nice things you could do for your best clients (for example, a free service, lunch out, or a ballgame). Do one!
    10.5. Do a search online to find resources that a client might like. (For instance, google alerts will find new items on any topic on an ongoing basis for you.)